Here are my illustrated cyclists, now riding through the streets of Milan in BikeMi’s institutional and promotional campaign, for which I created both the graphic design and the illustrations.
Thanks to IGPDecaux for the opportunity to work on their campaign’s creative concept.
ATM Milano - Comune di Milano - BikeMi
Thanks to IGPDecaux for the opportunity to work on their campaign’s creative concept.
ATM Milano - Comune di Milano - BikeMi
« La geniale campagna di Milano per incoraggiare l’utilizzo della bici gioca con le illustrazioni e coi nomi delle fermate del metrò. A Milano le illustrazioni di Margherita Caspani firmano la nuova campagna di bike sharing di IGPDecaux. »
« Milan’s brilliant campaign encouraging people to cycle cleverly plays with illustrations and the names of the city’s metro stations. In Milan, illustrator Margherita Caspani brings her illustrations to IGPDecaux’s new bike-sharing campaign. »
- ARTRIBUNE, 2026
Here's also Verona Bike's promotional campaign, for which I created both the graphic design and the illustrations.
